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Someone to work it through with.

Most founders have no one to think out loud with. The team reports to you, the board has a stake, and the people at home only hear half of it.

That’s where we come in. You get someone who has sat in your chair, and a team behind them for every part of the business. We start with you, then your team, then the business, and stay in your corner the whole way.

Book a call or take the 10-minute assessment
  • 30 years running companies
  • 5 companies built and sold
  • 70+ countries one of them scaled into

Things founders tell me in the first ten minutes

  • “Every decision still comes back to me.”
  • “I make the hard calls alone, and nobody tells me when I’m wrong.”
  • “I can’t say this at work. And I can’t really say it at home.”
  • “My health gets whatever is left.”

You shouldn’t have to carry it alone. Running a company is hard enough without doing all of your thinking by yourself.

How it works

One path, in this order.

  1. 1YouGet yourself right first.Your health, focus, relationships and money, with me in your corner. I call it F4.How it works with you
  2. 2Your teamGet more out of the team you already have.The Playbook gives every person clear ownership, the right to decide and one place for the work, in ninety days.How The Playbook works
  3. 3Your businessAdd more only when the plan calls for it.Product and engineering, marketing, sales or support, brought in through me when the monthly game plan shows the gap.How step 3 works

Agencies sell services. Coaches sell sessions. I start with you, then your team, and only then bring in more. One relationship the whole way, and clean numbers underneath every step.

Just have one project? A product to build, a sales process, a website, your week back. You can start at step 3. Tell me about it →

fair warning

We have opinions.

If you want results, sometimes it takes different. Here’s what everyone else tells you, and where we stand.

  1. We’ll build you a strategy.We start with you. A company can’t outrun the person running it.
  2. You need to hire more people.You need more out of the people you already have.
  3. Tech and the books are overhead.Every part of the business should help it sell. Overhead is a choice.
  4. Here’s the report. Good luck.We stay in it with you until it’s done, and then we check it’s still running.
  5. Track everything.One number, trended, every month. Everything else is noise until that moves.

In a bar fight, we’re standing next to you.

You know the friends who’d be there no matter what, without asking how it started. That’s who we are for the owners we work with. Not a vendor, not a consultant with a deck. In your corner, all the way.

“It’s like smashing an easy button.”Ashok Aggarwal, co-founder and managing partner, M&S Consulting, on bringing me a complicated problem

Ashok Aggarwal

“I can come with a really complicated problem or challenge or issue and Dave gets it within minutes.”

Co-founder and managing partner, M&S Consulting

Jeannette Sermak-Proulx

“My business has grown as a result of David Wible and Brave Cave.”

Owner and director, Plaza Production One

Ben Berry

Mountain Craft

Read their stories

Where this goes.

  • Decisions keep waiting on you.
  • You keep making the big calls alone.
  • The company stays one you can’t step away from.
  • Your team decides without checking with you first.
  • You have someone to think out loud with before the big calls.
  • You take a week off, and the business doesn’t notice.

why listen to us

Every opinion here cost me something to learn.

I’m not a consultant who read about it. For thirty years I built and ran companies in manufacturing, retail, trucking and technology, and sold five of them, including Industry Weapon, which went from an idea to a 10x return for its investors.

That’s what you get on every call: someone who has made the mistakes you’re trying to avoid, and a team held to the same standard for every part of your business. Positive, practical, and honest about the hard thing.

Meet the team · Book me to speak

What’s stuck right now?

Tell me on a short call. It costs nothing and commits you to nothing. If we can help, I’ll say how. If we can’t, I’ll tell you that too.

Already working with us? Book the same call to talk about what’s next: your team, a project, or another part of the business.

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The newsletter · Not ready to talk yet?

Out of the Middle.

Short notes for owners on getting out of the middle of every decision, and keeping a life outside work while you do it. Only when there is something worth saying.

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