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for owners and CEOs

Your company works.
It still waits on you.

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You want a company that keeps growing, a team that owns the work and tells you the truth, and decisions made by the people closest to them. You want to stay the one leading it, and still have room for your health, your family and your next big idea.

That takes the right systems and the right people around you. We turn the leader into a legend, the team into bar fight partners, and the business into one with every resource it needs to keep up with its growth.

Book a call or take the 10-minute assessment

what you want

  • A team that decides without waiting on you.
  • People who tell you the truth.
  • One plan the whole company actually runs.
  • A real week off, and a company that’s better for it.

what a year from now looks like

A Tuesday, a year in.

  1. 6:00 Your check-in text comes in. You answer it in thirty seconds and know what today is for. You
  2. 7:30 Your team runs its stand-up: due, past due, stuck. You step in on what’s stuck, not on everything. Your team
  3. 10:00 A new salesperson starts. The battle cards are waiting, and nobody has to teach them from memory. Your business
  4. 1:00 A call you used to make gets made by the person closest to it. You hear about it in the game plan. Your team
  5. 3:00 The month’s numbers land with a plan beside them: do more of this, less of that. Your numbers
  6. 5:30 You’re home. The phone stays in your pocket. You

And when the big call comes, you still pick up the phone and call me.

how we get you there

You, then your team, then the business.

A company can't outrun the person running it, so we start with you. Then your team. The team work shows where the business is short, and we fill those gaps. Already know where you need help? Start there.

for you From leader to legend. Someone to work it through with, every week, and a daily check-in that notices when you go quiet. Your health, focus, relationships and money, not just the business. This is Legend. How it works for you → for your team From employees to bar fight partners. One place for the work, a clear way to talk, battle cards for how things get done, and a plan every month. Then we audit it, so it holds. This is The Playbook. How it works for your team → for your business Every resource your growth needs. Product and engineering, marketing, sales, support and the numbers, there when your growth calls for them. We do the work and write it down, then hand it to your hire when it’s big enough. How it works for your business →

how the business part ends

We plan to be replaced.

We fill the gap and write the battle cards as we go. When there's enough work for a full-time person, we hand the cards over and train your hire. The knowledge stays in your company.

How it works →

fair warning

We have opinions.

If you want results, sometimes it takes different.

We'll build you a strategy. We start with you. A company can't outrun the person running it.
You need to hire more people. You need more out of the people you already have.
Sure, it's handled. If it isn't logged, it didn't happen.
Sign here for twelve months. Month to month. If I'm not worth it, stop paying me.
Here's the report. Good luck. We stay in it with you until it's done, then we check it's still running.

In a bar fight, we're standing next to you.

You know the friends who'd be there no matter what, without asking how it started. That's who we are for the owners we work with.

in their words

“It's like smashing an easy button.”
Ashok AggarwalCo-founder and managing partner, M&S Consulting
“My business has grown as a result of David Wible and Brave Cave.”
Jeannette Sermak-ProulxPlaza Production One
“Dave’s mentorship, the Brave Cave community and the F4 formula have truly been transformational.”
Ben BerryMountain Craft
“For me he has become one of my friends and most trusted advisers.”
RJ SpringerWicked Edge Automation

Read their stories →

why listen to us

Every opinion here cost me something to learn.

I spent thirty years building companies in manufacturing, retail, trucking and technology, and sold five of them. Everything on this page came from that: what worked, what didn't, and what I'd do the same way again.

Who we are →

What do you want the next year to look like?

Tell me on a short call. It costs nothing and commits you to nothing. If we can help, I'll say how. If we can't, I'll tell you that too. And if we work together, it's month to month.

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Out of the Middle.

Short notes for owners on getting out of the middle of every decision, and keeping a life outside work while you do it. Only when there is something worth saying.

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